Today, the role of social networking in WLU online communities is changing. The notion of social networking is evolving from an application that just connects people to one that connects both people to people and people to content. Content, not personal relationships, becomes the social object around which the community interacts.
This evolution is a valuable building block to a new entertainment experience:
- Social networking provides the opportunity for WLU faculty, students, alumni, and friends interact with their favorite content and each other.
- The content that WLU visitors interact with is a better predictor of WLU interests than friends.
This makes greater personalization of the entertainment experience possible, and increases audience engagement. WLU is active in the following social networking arenas:
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